Insight · Sourcing

Should-cost modelling: a practical guide for buyers

A should-cost model estimates what a component, product or service should cost to produce and deliver - materials, labour, overhead, logistics and a fair margin. Done well, it changes the shape of a negotiation. Done badly, it hands the supplier a script.

When should-cost is worth the effort

  • High-volume, high-spend components where a few percent moves the number
  • Bespoke items with no market benchmark
  • Categories with a small supplier base and limited competitive tension
  • Any sole-source or single-source renegotiation
  • New product introduction where target costing is required

The cost driver tree

Every should-cost model breaks price into five buckets:

  • Direct material - specification, grade, yield, scrap and indexed input prices.
  • Direct labour - cycle time, labour rate for the geography, indirect labour ratio.
  • Machine / process - machine rate, setup time, tooling amortisation.
  • Overhead - factory overhead, SG&A, freight, packaging, duty.
  • Margin - a defensible profit assumption for the supplier's segment.

Where the data comes from

  • Public commodity indices (LME, ICIS, Argus, Eurostat) for raw materials
  • Regional labour rate databases and manufacturing benchmarks
  • Reverse-engineered bills of materials and teardown analysis
  • Supplier RFI data, filed accounts and analyst reports
  • Internal engineering estimates - the most under-used source

From model to lower price

The model does not negotiate for you. Three moves make it pay:

  • Anchor - open with a target price grounded in the model, not the current price minus 5%.
  • Decompose - discuss line items (material, labour, overhead) not the total. It changes what "reasonable" looks like.
  • Index - agree pass-through mechanics tied to public indices so future moves are automatic, not negotiated.

Common failure modes

  • Model built once, never refreshed as indices move
  • Engineering builds the model, procurement does not use it in the room
  • Margin assumption too aggressive - supplier walks or quality slips
  • No fallback if the supplier refuses to open the books

Related reading

Should-cost is one lever in a wider set. See the seven-lever cost reduction playbook and the sequenced strategy guide for how to combine it with demand and specification work.

What is should-cost modelling?

Should-cost modelling estimates what a product, component or service should cost to produce and deliver - built up from material, labour, machine, overhead and a fair margin - so buyers can negotiate against a fact base rather than last year's price.

When is should-cost worth the effort?

Any sole- or single-source renegotiation, high-volume components where a few percent moves the number, bespoke items with no market benchmark, and new product introductions where target costing is required.

How accurate does the model need to be?

Directional. A model within 10-15% of actual cost is enough to change the shape of a negotiation. Chasing the last 2% of accuracy usually costs more in engineering time than it recovers in savings.

What data sources feed a should-cost model?

Public commodity indices (LME, ICIS, Argus), regional labour rate benchmarks, teardown analysis, supplier RFI data, filed accounts and - most under-used - internal engineering estimates for cycle time and material use.

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