Build a strategy based on market and pricing evidence
Business strategy workstreams
Market positioning
We help leadership teams sharpen where the business plays and how it is perceived. That means an honest read of the segments you serve today, the ones you could serve profitably tomorrow, and the value proposition that would win in each.
- Segment attractiveness and share-of-wallet analysis
- Value proposition and messaging by segment
- Portfolio and brand architecture decisions
- Positioning narrative for sales, marketing and investor use
Go-to-market design
The right proposition still fails on the wrong route to market. We test direct, channel and hybrid models against segment economics and organisational capability, then design the coverage, roles and incentives to match.
- Channel mix: direct, partner, marketplace, digital-led
- Sales coverage model and territory design
- Compensation and incentive alignment
- Marketing and demand-generation funnel design
Competitor movements and market intelligence
Most businesses track competitors informally: a story from a lost deal, a rumour from a supplier, an ad someone spotted. We turn that into a structured view of what competitors are actually doing, so leadership can react early rather than catch up late.
- Competitor profiling: proposition, pricing, hiring, M&A and channel moves
- Win/loss analysis and deal-level intelligence
- Market share and pricing benchmarks
- Quarterly competitor briefings for the exec team
Pricing strategy
Pricing is the single fastest lever on profit: a small price improvement can be worth more to profit than a much larger cost reduction. Yet most businesses set prices by list, discount and gut-feel. We rebuild pricing on evidence.
- Willingness-to-pay research and value-based price setting
- Segment, product and geography-based pricing architecture
- Discount governance and deal-desk design
- Price increase planning, communication and rollback rules
- Contract and renewal price uplift playbooks
Growth strategy and M&A support
- Adjacency and new-segment entry cases
- Buy-and-build target screening and commercial diligence input
- Post-deal value-creation planning tied to the strategy thesis
How it fits with cost reduction
The best businesses do both at once: grow margin from the cost side with procurement and cost reduction, and from the revenue side with sharper positioning and pricing. Caventis brings the two together in a single programme where that fits.
Related reading: our procurement maturity assessment framework for boards and CFOs and how category management turns strategy into repeatable savings by spend area.
Where a strategy depends on a target cost point, we test it against evidence rather than assumption. We break the price into materials, labour, overhead and margin so the negotiation is about cost drivers, not goodwill. See how we build a should-cost model.
Frequently asked questions
Isn't business strategy usually done by the big consulting firms?
Big firms lead multi-month, multi-million programmes that Most businesses do not need. Caventis works at the level that matches the business: focused engagements on positioning, competitor movements and pricing, delivered in weeks not quarters, with the founder on the work rather than a pyramid of analysts.
How is pricing strategy different from just putting prices up?
A price rise announcement is a tactic. Pricing strategy is the underlying architecture: how you segment customers, what you charge per segment, how discounts are governed and where price sensitivity actually sits. We rebuild that architecture on evidence so the next price move is grounded, defensible and sticks.
What data do you need to run competitor analysis?
Public data (websites, filings, LinkedIn, ad spend, patents, product listings) plus your own lost-deal notes, sales pipeline data and any market research you already hold. We supplement with structured win/loss interviews and, where useful, mystery-shop pricing on selected products.
Can strategy and cost work run at the same time?
Yes, and it is usually better that way. Growing margin from both sides (revenue and cost) compounds faster than doing either in isolation. Where a client is running a cost programme we sequence the strategy work to feed into it, not compete with it.
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About Caventis
Caventis (Caventis Ltd, registered in England & Wales, company number 17158263) is a UK procurement, supply chain and cost reduction consultancy. It works with global businesses businesses to identify and deliver savings across procurement, operations and back-office spend, with every engagement shaped around what the client wants to achieve and results verified against the P&L.
The firm was founded by Matt Buckley, who leads every engagement personally, drawing on 16 years of procurement, supply chain and cost transformation experience at bp and General Motors. Matt holds an Executive MBA, two PG Diplomas in Senior Leadership and Finance, a Bachelor of Business in Supply Chain Management and MCIPS. Caventis is headquartered in the United Kingdom and serves clients internationally.
Discuss your business strategy
Start with a positioning and pricing review to see the highest-value moves.