Business turnaround: cost reduction under pressure

When cost reduction becomes a turnaround

A cost programme becomes a turnaround when one of three things is true: cash runway is inside 12 months, a banking covenant is at risk, or the sponsor has lost confidence in the plan. The work is largely the same as any procurement-led cost programme - the difference is pace, governance and the standard of evidence required.

The 100-day turnaround stabilisation plan

Days 1-14: diagnostic and cash defence

• 13-week short-term cash forecast, refreshed weekly
• Spend baseline by category, supplier and business unit
• Immediate discretionary spend freeze on non-committed categories
• Covenant headroom model with best/base/downside scenarios

Days 15-45: quick wins and supplier engagement

• Renegotiation on top 10-20 suppliers by spend
• Payment terms extension on tier-two and tier-three suppliers
• Tail spend consolidation and low-value supplier elimination
• Contract cancellations on unused SaaS, licences and services

Days 46-100: run-rate savings and governance

• Category sourcing on the largest addressable spend lines
• Operating model changes locked in with finance sign-off
• Monthly savings tracker reconciled to the P&L, not a spreadsheet
• Refreshed lender pack showing the run-rate delta

Turnaround consultant vs cost reduction consultant

A turnaround consultant works to a stakeholder set that includes lenders, sponsors and sometimes an independent business reviewer - not just the CFO. A cost reduction consultant usually works to the CFO and CEO alone. The category work overlaps almost entirely; the reporting, cadence and evidence standard do not.

Covenant breach: using cost to buy headroom

Where a covenant breach is a real risk, cost is one of the three levers a CFO can pull quickly - alongside working capital and revenue mix. Cost is usually the most reliable of the three because it is under management control and the timing is knowable.

• Focus on run-rate EBITDA impact, not annualised savings claims
• Prioritise savings that land inside the covenant test period
• Model the covenant delta directly in the savings tracker
• Sequence supplier engagement to protect critical continuity

Refinancing preparation and the cost story

A refinancing lender wants to see three things in the cost story: a credible baseline, evidence of delivered savings, and a governance model that stops the base re-inflating. A cost review run properly through the refinancing window can materially move the leverage multiple the lender is willing to underwrite.

What to avoid in a turnaround cost programme

• Blanket headcount cuts before the operating model is redesigned
• Squeezing suppliers so hard that continuity breaks in month two
• Announcing annualised savings without in-year P&L evidence
• Deferring investment that the growth plan actually depends on

Where this connects

Turnaround work draws on our cost reduction and procurement consultancy services, and often runs in parallel with the cash flow improvement guide and the working capital improvement guide.